In order to further support growth, BIKE EXPO was integrated into the new ISPO parent brand following the end of this year’s event. The trade show is renamed ISPO BIKE. The ISPO brand is known all over the world and in the last 40 years has developed itself into the network for the world of international sports business. It combines expertise from around the globe, offers innovative services and drives developments and trends in the sports business. In order to visualize this network more clearly, we restructured the ISPO brand. The various trade shows and services are now bundled under the brand name ISPO with the goal to considerably increase our customers’ exposure. In combination with the new name, the Munich-based bike trade show also receives a new schedule.